Christchurch Casino
make great work & have fun doing it
Christchurch Casino
Find Your Winning Smile
Find Your Winning Smile
We worked with Christchurch Casino to create a new brand campaign TVC, targeted at their core 50+ market.
Based around a simple behavioural insight: At 50+ but young at heart, you don't go out every weekend. But when you do, you want a really special expereience.
This allowed us to position the Casino as the perfect place to enjoy an experience-driven night outā focusing on all the different kinds of smiles you'll find inside.
From drinks to dinner, dancing and a quick flutter, at Christchurch Casino, you'll Find Your Winning Smile.
We worked with Christchurch Casino to create a new brand campaign TVC, targeted at their core 50+ market.
Based around a simple behavioural insight: At 50+ but young at heart, you don't go out every weekend. But when you do, you want a really special expereience.
This allowed us to position the Casino as the perfect place to enjoy an experience-driven night outā focusing on all the different kinds of smiles you'll find inside.
From drinks to dinner, dancing and a quick flutter, at Christchurch Casino, you'll Find Your Winning Smile.
Project scope:
Campaign strategy /// creative development /// TVC production & direction /// social cut downs
Project scope:
Campaign strategy /// creative development /// TVC production & direction /// social cut downs
From Åtautahi, Aotearoa with aroha.