Brand and website
It was an absolute joy to work on a complete rebrand for the direct-to-consumer artisan wine and spirit marketplace, Australia Tasting Room. As part of our comprehensive brand service, we conducted wide-ranging market research, audience profiling and competitor analysis. These foundations realised themselves as a new name, brand strategy, brand identity, website and social assets. Based around the idea of 'Every bottle transports you to Aus', the heart of Australia Tasting Room’s visual identity is a modular design system, visually reprisenting a 'room' wherever it’s placed. Paired with a minimal colour palette and refined typography, the identity provides a premium yet adaptable framework for ATR's e-commerce site and the brand's global expansion.
Australia Tasting Room
Project scope:
Name development /// Market research /// Brand strategy /// Brand design /// Web design
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Australia
tasting room
Brand and website
It was an absolute joy to work on a complete rebrand for the direct-to-consumer artisan wine and spirit marketplace, Australia Tasting Room.
As part of our comprehensive brand service, we conducted wide-ranging market research, audience profiling and competitor analysis.
These foundations realised themselves as a new name, brand strategy, brand identity, website and social assets. Based around the idea of 'Every bottle transports you to Aus', the heart of Australia Tasting Room’s visual identity is a modular design system, visually reprisenting a 'room' wherever it’s placed.
Paired with a minimal colour palette and refined typography, the identity provides a premium yet adaptable framework for ATR's e-commerce site and the brand's global expansion.
From Ōtautahi, Aotearoa with aroha.
Project scope:
Name development /// Market research /// Brand strategy /// Brand design /// Web design